Practical Guide · Country: Sweden
A six-week Christmas fundraising plan for nonprofit teams
Turn the strongest giving period into a manageable campaign with clear decisions on audiences, offers, channels, stewardship and January follow-up.
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Fundraising Technology
Independent coverage of fundraising platforms, donor systems, digital payments, analytics and technology choices for nonprofits.
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12 items7 min
Practical Guide · Country: Global
Fix mobile donation friction before buying more traffic
Mobile brings most nonprofit website visits but a smaller share of transactions and revenue. Use a five-test audit to find where donors stop.
Practical Guide · Country: Global
Build recurring giving around retention, not just acquisition
Monthly giving is valuable because relationships persist—not because a checkbox exists. Design onboarding, payment recovery and stewardship as one programme.
Practical Guide · Country: Global
Email fundraising still works—when the journey stays coherent
Email remains a material revenue channel, but low response makes audience relevance, deliverability and landing-page continuity more important than volume.
Practical Guide · Country: Global
Use SMS as a focused support channel, not an email replacement
Mobile messaging can help with urgent, local and high-intent actions, but benchmark revenue remains modest and consent expectations are high.
Practical Guide · Country: United States
Prioritise known donors before cold direct-mail acquisition
Direct mail remains productive for some nonprofits, but benchmark returns differ sharply between active, lapsed and prospective donors.
Practical Guide · Country: Sweden
Charitable Christmas gifts: turn stated interest into a useful offer
Swedish survey data shows interest in charitable Christmas presents. The product still needs recipient choice, a credible promise and simple fulfilment.
Practical Guide · Country: Sweden
Corporate Christmas giving: let employees choose and show the outcome
Swedish employees report interest in employer donations, but choice, transparency and a credible partnership determine whether the gesture feels meaningful.
Practical Guide · Country: Sweden
Turn December one-time gifts into ethical long-term support
Year-end generosity creates new relationships. A careful January welcome can build recurring support without treating every donor as an immediate upgrade target.
Product News · Country: United States
GoFundMe Pro adds smart retries and upgrade tools for recurring donations
The fundraising platform has introduced payment retries, targeted donor lists and personalised upgrade links, while performance claims rely mainly on its own platform data.
Product News · Country: United States
GoFundMe launches AI coach for campaign creation and outreach
The US launch gives organisers help with stories, goals, sharing and follow-up, but its early performance estimates come from the platform's own analysis.
Policy · Country: United Kingdom
UK charities gain a soft opt-in route for digital supporter messages
New ICO guidance explains when charities can email, text or direct-message previous supporters without fresh consent, subject to strict notice and opt-out safeguards.