GoFundMe Pro has expanded its recurring-giving product with smart retries for failed payments, targeted donor lists and personalised upgrade links. The features are designed to help nonprofits convert, retain and increase recurring support.

Three capabilities

Smart retries choose when to reattempt some failed payments. Targeted lists identify existing supporters considered likely to start or increase a recurring gift, and upgrade links let donors accept a suggested increase.

Claims need context

GoFundMe reports an average retry success rate above 30% among early adopters and other performance comparisons. Those figures come from internal data and do not establish the result an individual nonprofit will achieve.

Questions before activation

Teams should examine the data used for targeting, how supporters can opt out, whether recommendations create unequal treatment, the fee and contract model, and how performance will be measured against a holdout or prior period.