GoFundMe Pro combines nonprofit forms, peer-to-peer, events, recurring giving and access to the wider GoFundMe community. JustGiving offers charity pages, individual fundraising, recurring giving and fitness integrations, with a strong UK market position. Location and supporter behaviour should drive the shortlist.
Start with where organisers already act
Interview recent supporters who ran birthdays, challenges or memorial campaigns. Ask which platform they recognise, how they expect to invite donors and what help they need. A large network has limited value if your organisers do not use it or your charity cannot operate fully in that market.
Test the organiser journey
Create a page, set a target, add a team member, share updates, handle inappropriate content and close the campaign. Check identity verification, safeguarding, moderation, accessibility and support. Observe whether the charity can help without taking over the supporter's story.
Trace the donor relationship
Verify what donor and consent data the charity receives, how anonymous gifts work, how Gift Aid or receipts are handled and whether data enters the CRM cleanly. Explain to organisers and donors which organisation controls each part of the journey.
Compare net value, not the platform headline
JustGiving publishes UK processing and optional Gift Aid service fees plus paid-plan features. GoFundMe Pro offers different packaging by organisation size and may require a quote or add-ons. Include payout timing, failed gifts, staff support and data work in the comparison.
